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Why Choosing Natural Products is a Good Idea - For You, & For the Planet

Why Choosing Natural Products is a Good Idea - For You, & For the Planet


Natural products, organic produce, holistic health - sound familiar? These are just a few of the trending buzz words businesses around the world have employed to describe themselves, in recent times. We keep hearing that the world is moving towards a more natural outlook to production and we’re all “going back to nature”.

But what does all of this really mean? At a very broad level, all of us know it’s about getting rid of chemicals, preservatives, artificial additives in not just our food, but also our personal care products like natural shampoos, handcrafted lotions and the likes. The idea is to fall back on the age old practices of deriving all our needs from nature. Which by extension, will help us lead a healthier lifestyle.

At an individual level, eating organically grown foods and using natural products on our skin, sounds like a great idea to promote overall well being. But by consciously choosing these products we’re becoming a part of something much bigger, and that, is the movement for sustainable development.

On September 25th 2015, the United Nations member countries adopted a set of goals to end poverty, protect the planet and ensure prosperity for all as a part of the sustainable development agenda. At the heart of this set of goals, lie the urgent and conscious efforts needed to ensure sustainable consumption and production.

So what does this mean for businesses? Ensuring optimized utilization of resources, reduced degradation of natural resources and of-course eliminating pollution caused by production activities. And these best practices need to be followed throughout the supply chain from the producer to the consumer. So that the final product is good not just for us, but also for our planet. As a result, businesses are increasingly moving towards natural, handcrafted produce to ensure least harm done to the environment. But not being able to employ industrial prowess of assembly lines, convenient and inexpensive substances like plastic and using organically grown raw material and responsibly created packaging material, means a higher cost per unit. Which makes the final price for the consumers a little bit higher. Is it worth investing that extra buck though? Without a doubt!

One such brand that believes in sustainable development is Ma Earth Botanicals. Their range of natural skin care, natural hair care, and holistic wellbeing products use home-made recipes handed down for generations. They are all handcrafted, use 100% pure essential oils and are free from any preservatives, synthetic additives and artificial fragrances. More importantly, all raw materials are sustainably sourced.



Ikinaki is proud to feature a curated range of their products ranging from hair care products like natural hair shampoo, conditioner and herbal hair oil to all natural skin care products like Almond Facial Scrub and Exfoliating Facial Scrub for Sensitive Skin.

To discover more such environmentally conscious brands follow our social pages